The results are in; ALDI has won Supermarket of the Year 2020 in Roy Morgan’s Customer Satisfaction Awards.

“We are hugely excited to be recognised as Australia’s Best Supermarket by Roy Morgan. We are continuously striving to deliver the highest quality products at the lowest prices possible, and it’s clear this commitment is resonating with customers year in and year out.

We are proud to receive this award and aim to continue to live up to shoppers’ expectations that ALDI is Australia’s best supermarket by delivering exceptional value every time they shop,” said Simon Padovani-Ginies, Group Director, ALDI Australia.

It’s not just in-store where Australians are enjoying their experience, ALDImobile has also been awarded the top spot as Mobile Phone Service Provider of the Year 2020.

Roy Morgan’s customer satisfaction ratings are calculated from an annual survey of 50,000 Australians – the world’s most comprehensive ongoing single source survey. Covering 40 categories across all industries, the yearly award is presented to the organisation from each category with the highest number of top monthly ratings for customer satisfaction throughout the previous 12 months.

Roy Morgan’s CEO Michele Levine congratulated ALDI’s success in the two categories, “As Roy Morgan recently found supermarkets to be the most trusted brands in Australia, it is an important time to also reflect on customer satisfaction in this industry specifically. The Roy Morgan Customer Satisfaction Awards are about recognising businesses that provide consistently high levels of customer satisfaction throughout the year – and are a valuable way for brands to gauge how they compare with their competitors.”

ALDI has previously won Roy Morgan’s Customer Satisfaction Awards for “Supermarket of the Year” in 2016, 2014 and 2012, for “Mobile Phone Service Provider of the Year” in 2019 and 2015, and for “Liquor Store of the Year” in 2017.


Customer Satisfaction Award