The nation’s favourite Christmas centrepiece, the Christmas ham, will be in ALDI stores from Wednesday 18 November. To celebrate, ALDI Australia is turning everyone’s favourite festive centrepiece into the season’s hottest collectible accessory with the launch of the limited-edition Hammèz, a luxury handbag-inspired take on the Christmas ham.
To mark the occasion, ALDI is also opening the doors to its first-ever Ham Bag Boutique on Thursday 19 November, giving Australians the chance to secure one of 150 limited-edition collectible Hammèz bags.
The launch comes as ALDI shoppers are expected to share in over $304 million in savings in the six weeks leading up to Christmas*, helping households enjoy more of the festive season for less. As families prepare for one of the year’s biggest spending periods, ALDI remains focused on delivering quality festive favourites at prices that make Christmas celebrations more affordable.
“Christmas is one of the most important times of year for Australian families, but it can also be one of the most expensive. We’ve worked hard to make Christmas more affordable for Australian families, but importantly, we haven’t compromised on quality,” said Belinda Grice, Group Director, Seasonal & Special Buys, at ALDI Australia.
“We know many households are looking for ways to make their budget stretch further without compromising on the traditions they love. Our customers are able to put an exceptional Christmas spread on the table without paying exceptional prices. That’s what we’ve invested in delivering this year. The Hammèz is a celebration of that quality. The Hammèz is our playful way of celebrating a Christmas icon while reminding shoppers that great value is always on the menu at ALDI.”
Meet the Hammèz: The Bag of the Season
Inspired by the iconic silhouette of a Christmas ham and featuring premium leather finishes, the Hammèz transforms the festive centrepiece into a must-have collectible. Designed to perfectly carry an ALDI Christmas ham and your entire Christmas feast in style, the Hammèz is the ultimate hosting accessory for Australians who know the true star of Christmas lunch deserves a grand entrance.
With only 150 available, the Hammèz is set to become one of summer’s most sought-after festive keepsakes, a coveted prize for ALDI’s most dedicated customers and a future collector’s item. Available exclusively at the Ham Bag Boutique, the Hammèz celebrates the quality, value and festive spirit that defines an ALDI Christmas.
Meet the Classic Ham Bag
Alongside the Hammèz, ALDI is giving away 1,000 limited-edition Classic Ham Bags. Created from 100% premium cotton, for serious ham lovers and ALDI enthusiasts alike, the bag offers a stylish and practical home for Australia’s favourite Christmas centrepiece.
Designed specifically to help Australians store their Christmas ham and maintain its freshness throughout the season, the bags can also be personalised on-site at the Ham Bag Boutique, making them a festive keepsake that is sure to make an appearance at Christmas celebrations for years to come.
The bags drop as ALDI announces its ham range is launching in stores from Wednesday 18 November, with the hero half leg hams dropping on Wednesday 25 November:
Available from Wednesday 18 November:
- Festive Selection Quarter Leg Ham Portion ($11.49 per kg)
- Smoked with Beechwood until golden brown and cured with sea salt and honey. Ideal for small gatherings.
- Festive Selection Triple Smoked Boneless Portion Ham ($13.99 per kg)
- Triple smoked using natural wood for a deeper, more robust flavour. Easy to carve and ideal for effortless festive entertaining.
- Festive Selection Crackling Ham ($19.99 per kg)
- A festive twist on a classic, featuring a tender ham and golden crackling layer. Simply roast for a crisp, crunchy centrepiece.
- Curated Collection Free Range Boneless Ham ($21.99 per kg)
- Cured and lightly smoked over beechwood chips to deliver a delicate, traditional flavour. Made with free-range pork for a premium Christmas feast.
- Festive Selection Glaze and Bake Ham ($22.99 per kg)
- A tender, lightly smoked cured loin complete with a sweet plum and Australian honey glaze. An easy way to create a showstopping Christmas ham at home.
Available from Wednesday 25 November:
- Festive Selection Australian Half Leg Ham ($7.99 per kg)
- A classic Christmas favourite made with Australian pork, cured with sea salt and a hint of honey, then twice smoked with beechwood until golden brown. Exceptional Christmas quality at an ALDI price.
- Curated Collection Triple Smoked Half Leg Ham ($13.99 per kg)
- A premium Christmas centrepiece made with Australian pork, cured, cooked and triple smoked with natural wood using traditional European methods for a rich, smoky flavour.
The Ham Bag Boutique: Luxury Inspiration, ALDI Value
To mark the launch of this collectible range and ALDI’s iconic ham range landing in stores, ALDI will open its first-ever Ham Bag Boutique. For one day only, Parramatta Square will be transformed into a festive retail experience unlike any other, bringing together luxury-inspired design, Christmas cheer and ALDI’s signature commitment to value. Patrons will be treated to the first taste of the hero half leg hams before they drop into ALDI stores nationwide, alongside $10,000 of ALDI gift cards and a change to get their hands on a limited edition Hammèz.
Ham Bag Boutique guests will have the opportunity to get their hands on a range of exclusive free festive giveaways, including:
- One of just 150 limited-edition Hammèz bags
- One of 1,000 limited-edition Classic Cotton Ham Bags
- One of 1,000 limited-edition festive plush bag charms
- Personalisation opportunities for Classic Ham Bags
- An ALDI voucher prize pool valued at $10,000
More Christmas, For Less
While the Hammèz may be ALDI’s most unexpected Christmas launch yet, it celebrates a simple idea: Australians shouldn’t have to spend more to enjoy the festive traditions they love.
Beyond the Ham Bag Boutique, ALDI’s Christmas range is packed with everything shoppers need for a memorable festive celebration, from Christmas lunch centrepieces and entertaining favourites to award-winning desserts, festive gifting and seasonal Special Buys. ALDI’s festive food range includes over 100 products across seafood, turkey, desserts, treats and easy entertaining, starting at just $1.99. In fact, more than half of the Christmas range is priced under $5, complementing ALDI’s everyday range of more than 700 products available for under $3, helping Australians stock up for the season without stretching the budget.
“Whether it’s gathering around a Christmas ham, hosting family and friends, or finding the perfect festive treat, we’re focused on helping Australians create a memorable Christmas with great quality products and unbeatable value,” commented Ms Grice.
With a festive range designed to deliver quality products at everyday low prices, ALDI is helping Australians create memorable Christmas celebrations without stretching the household budget.
For more information on the ALDI Christmas range, visit https://www.aldi.com.au/christmas/.
Event Details:
- What: ALDI Ham Bag Boutique
- When: Thursday 19 November 2026, 10:30am – 7pm
- Where: Parramatta Square, Sydney
- Cost: Free
- Prizes: Every visitor leaves with something (while stocks last)!
*Estimate based on analysis of Australian household grocery purchasing data during the 6 weeks to 28 December 2025.
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