Snow joke, ALDI Announces 2026 Snow Gear Special Buys is back with an avalanche of winter gear from just $4.99

It’s Snow time! ALDI Australia has announced its iconic Snow Gear Special Buys are back for 2026, with over 50 winter essentials, including thermals, waterproof jackets and pants, boots and accessories, all under $100, hitting the middle aisle on Saturday May 23 2026.

The return of the popular range couldn’t be better timed, with new research, commissioned on behalf of ALDI Australia, finding 3.7 million Aussies (17%) are planning on a snow trip in 2026¹. Enthusiasm for the snow season is unmatched, with 6 per cent of Aussies saying their first run at the snow is more exciting than their wedding day (6.4%), and 5 per cent admitting it is more exciting than or even the birth of their children¹. 35 per cent of Aussies say their family and friends are inspiring them to book snow trips, while about a quarter of Australians are influenced by social media (27%) and by wanting to have bucket list experiences (25%)¹.

With the Aussie winter ski season kicking off in June, and what could be the coolest launch of 2026, ALDI has unveiled the range in true Good Different style with a first-of-its-kind fashion show – on ice. For the spectacle, ALDI’s official Snow Gear 2026 partner, the Sydney Bears Ice Hockey Club, laced up their skates and hit the ice for a snow-stopping runway show at ICE ZOO Sydney.

Putting the Special Buys range to the test in the coldest conditions, Australia’s first fashion show on ice brought together style and performance. The Sydney Bears Ice Hockey Club showcased the range’s waterproof, durable and breathable designs, proving they’re ready for whatever winter throws at them.

Belinda Grice, Group Director, Special Buys, ALDI Australia, says: “This year, we set out to test our highly anticipated Snow Gear Special Buys range in a Good Different way that matched the conditions it was built for. That’s why we’ve partnered with the Sydney Bears Ice Hockey Club to showcase how performance meets style on our icy runway. Our Snow Gear range has been offering quality, durable and stylish snow apparel and accessories at ALDI prices for more than two decades, with the 2026 range featuring over 50 items starting from just $4.99, and nothing over $100.”

“Our Snow Gear Special Buys deliver the full package; functional, fashionable pieces at exceptionally low ALDI prices. Every item in this year’s range is made for real life, whether that means heading out early for a few runs or dressing the whole family for weekend adventures. Our snow gear has been designed by experts, bringing a premium approach to the details that actually matter; durability, functionality and comfort that help you move confidently, and keep dry, in cold climates,” she said.

“Who better to put our gear to the test than the Sydney Bears Ice Hockey Club? These elite athletes are tough on their gear, and ALDI’s range has stood up against real movement, real speed, and real conditions,” Ms Grice continued.

Bianca Musico, Club President, Sydney Bears Ice Hockey Club says: “Our players are excited to be the first to test ALDI’s 2026 Snow Gear Special Buys range and bring together high-performance sport and high-performance gear in an unexpected way. On the ice, performance matters, and our players know the importance of having good gear. ALDI’s Snow Gear range handled movement, cold and pressure, exactly how quality gear should.”

“At the Sydney Bears, our players are well acquainted with icy conditions and they truly live and breathe high-performance in every aspect, from the gear they wear to gameplay. ALDI’s Snow Gear range is super functional, which is critical on the ice. Premium gear for an unbeatable price, it does not get better than that. Whether Aussies are heading to the ice rink for a game of hockey or hitting the slopes this winter, ALDI’s Snow Gear really delivers on all fronts; price, performance and style.”

Snow-ready from head to toe for less than $255
ALDI’s Snow Gear is built to deliver what Aussie families want most this winter: warmth, durability and great value. From waterproof, breathable designs to quality gear that’s made to last, the range is made for everything from ski trips and snowboarding weekends to everyday winter wear. And it comes at a price that’s hard to beat – Aussie adults can kit themselves out from just $255, kids from just $187, and a family of four can be fully equipped for the slopes or winter adventures for under $884.

Belinda Grice continued: “This snow season, we’ve made it simple and affordable to get everyone kitted out for winter. Whether you’re carving up the slopes, building your first snowman, or just staying warm on a crisp winter getaway, our range has you covered from head to toe.”

“Comfort is non-negotiable when the temperature drops, and durability is just as important when Aussies are putting our gear to the test. That’s why this range is built for both longevity and everyday wear, with practical features like air vents for breathability, wind-resistance to help block the chill, and advanced waterproofing to keep you comfortable when the weather turns.”

“We also know people don’t always use snow gear for one single purpose, which is why we’ve built this range to be versatile. Whether you’re shredding the slopes or cheering from the sidelines at weekend soccer games, these pieces are made to help you stay warm and move easily at prices customers have come to expect from ALDI,” Ms Grice said.

Special Buy favourites return featuring durable, comfortable and stylish designs
Featuring over 50 items starting from just $4.99, and nothing over $100, shoppers can look forward to the range’s waterproof and breathable designs that deliver on performance, durability and comfort, without compromising on value. This year’s range also includes returning favourites such as Adult Ski or Snowboard Jackets ($59.99), Women’s Snow Suits ($79.99) and Toddler Snow Suits ($39.99), making the range a snow-brainer for winter prep.

Belinda’s top recommendations for 2026:

• FOR KIDS: To keep the little ones cosy and dry, Belinda suggests, “Families looking to start the kids young can kit toddlers out in a high performance Children’s Snow Suit for just $39.99. Children up to 14 can also get geared up in waterproof and wind resistant matching snow jacket and snow pants combos for under $70, all in quality so good they can be handed down to littler ones for years to come.”

• FOR INSTA-WORTHY STYLE, Belinda says, “We’re excited to bring back shopper-favourites including our returning one-piece Women’s Snowsuit ($79.99) from last year which blends comfort and style, keeping you warm and cosy on the slopes while delivering an effortlessly chic look.”

• FOR EVERYDAY WINTER: Belinda says, “Our Snow Gear sale isn’t just about outer layers, we have plenty of base and mid layers to keep warm in the winter months with the two-piece Adults Ski Thermal Underwear ($29.99) or the Adult’s Fleece Top ($19.99). Our Australian Merino wool base and mid layers, including Adult’s Merino Sweat Hoodie or Jacket ($39.99), Adult’s Merino Quarter Zip Top ($39.99) and the Adult’s Merino Tank or Cami ($19.99) are the perfect addition to any Winter wardrobe. Made of premium fibres, these Merino wool layers offer natural insulation and breathability keeping you warm and dry no matter what.”
  
• FOR ADRENELINE SEEKERS: “Our Adult’s Premium Ski Jacket ($99.99) is engineered to handle the toughest conditions. Waterproof to 20,000mm and breathable to 20,000g/m²/24hr, you can stay warm, dry and comfortable from first run to last lift, whatever the weather throws your way.”

Bianca Musico (Sydney Bears) comments on the range:

• “High performance is key for our players and we’re really impressed by the range. The breathable mesh vents under the arms of the jackets and on the inside legs are a gamechanger for keeping them sweat free but warm as well as having lots of pockets to keep everything they need on hand.”
  
• “Our players are safety first on the ice and the snow, and they love that ALDI’s range includes Snow Helmets ($39.99) in different sizes, colours, and with washable linings and a ventilation system which if you work up a sweat like they do you’ll know is important, all for under $40.”

Looking for a winter escape to match your new gear? ALDI Holidays is offering 5-nights at the Stillwell Hotel Charlotte Pass from $999. The offer includes accommodation, breakfast and a 6-day lift pass for two (valued up to $2,400 per person). Learn more about the fresh deal here.

ALDI’s Snow Gear Special Buys range is gliding into the middle aisle from Saturday 23rd May until stocks last, so don’t wait too long, because these deals are too cool to miss.

RANGE HIGHLIGHTS:

• Adult’s Ski Jackets (59.99): Waterproof to 12,000mm, breathable to 10,000g/m²/24hr, and wind resistant. Available for men in navy (S–XXL) or grey (XS–XXL), and for women in pink (XS–XL).
• Adult’s Ski Pants ($49.99): Waterproof to 12,000mm, breathable to 10,000g/m²/24hr, and wind resistant. Available for men in blue (S–XXL) and for women in black (XS–XL).
• Adult’s Snowboard Jackets ($59.99): Waterproof to 12,000mm, breathable to 10,000g/m²/24hr, and wind resistant. Available for men in khaki (S–XXL) and for women in light blue (XS–XL).
• Adult’s Snowboard Pants ($49.99): Waterproof to 12,000mm, breathable to 10,000g/m²/24hr, and wind resistant. Available for men in khaki (S–XXL) and for women in blue (XS–XL).
• Adult’s Premium Ski Jackets ($99.99): Waterproof to 20,000mm, breathable to 20,000g/m²/24hr and wind resistant. Available for men in black (S–XL) and for women in off white (S–XL).
• Adults Premium Ski Pants ($79.99): Waterproof to 20,000mm, breathable to 20,000g/m²/24hr and wind resistant. Available for men in black (S–XL) and for women in off white (S–XL).
• Women’s Snow Suit ($79.99): Waterproof to 8,000mm and breathable to 8,000g/m²/24hr. Available in black (S–L).
• Toddler Snow Suit ($39.99): Waterproof to 12,000mm and breathable to 10,000g/m²/24hr. Hood lining in plush fleece. Available in pink or navy (0–2).
• Children’s Snow Jackets ($39.99): Waterproof to 12,000mm, breathable to 10,000g/m²/24hr and wind resistant. Available in pink, navy or black (4–14).
• Children’s Snow Pants ($29.99): Waterproof to 12,000mm, breathable to 10,000g/m²/24hr and wind resistant. Available in pink, khaki, light blue (3–14) or navy (4–14).

Learn more about the Sydney Bears Ice Hockey Club here.

¹YouGov research commissioned by ALDI Australia surveying 1,033 Australians 18+, April 2026