ALDI has been named Best Supermarket in Roy Morgan’s Customer Satisfaction Awards

ALDI shoppers can trust they’re shopping with the best, as ALDI Australia has officially been named Supermarket of the Year 2025 in Roy Morgan’s Customer Satisfaction Awards, claiming the top spot for the sixth consecutive year, and ninth time overall.

ALDI took the win with an average customer satisfaction score of 87.6%, winning every month across the year, marking a 55-month winning streak! This win demonstrates how ALDI’s commitment to provide shoppers with exceptional quality at an ALDI price is resonating with Aussie customers.

Simon Padovani-Ginies, Group Director, ALDI Australia said, “We are incredibly proud to once again be named Australia’s Best Supermarket by Roy Morgan, for the sixth consecutive year. This award reaffirms that ALDI’s position as Australia’s most affordable supermarket and our customer-centric business model continues to resonate with shoppers.

“Our business model is built on saving customers money. Two-thirds (69%) of our high-quality, award-winning range is priced under $5, saving Australian families more than $3,000 a year by shopping at ALDI.

“As cost of living pressures continue, Australians are seeking value more than ever. We’re proud our commitment to the lowest prices is consistently independently verified so our customers have confidence that when they shop with us they are always getting high-quality products at incredible ALDI prices.”

Roy Morgan’s customer satisfaction ratings are calculated from an annual survey of approximately 65,000 Australians, being the world’s most comprehensive ongoing single source survey. Spanning 40 categories across a wide range of industries, this annual award is given to the organisation in each category that achieves the highest number of top monthly customer satisfaction ratings over the past 12 months.

Roy Morgan, CEO, Michele Levine congratulated ‘Supermarket of the Year’ ALDI for a sixth straight victory at Roy Morgan’s Annual Customer Satisfaction Awards, and said, “ALDI has continued to provide high levels of satisfaction and won all 12 monthly customer satisfaction awards during 2025 with an exceptional average customer satisfaction rating of 87.3% to easily secure first place.

“The ‘Good Different’ supermarket offers a compelling alternative to its rivals, borne out by a sixth straight win as Roy Morgan’s ‘Supermarket of the Year’ (2020-25), a ninth win overall, and ALDI is currently on a record-breaking 55-month winning streak stretching back to 2021.

“As well as the market leading level of customer satisfaction appreciated by millions of Australians, ALDI is currently Australia’s second most trusted brand and Roy Morgan has recognised ALDI as one of Australia’s top five most trusted brands for over six years – throughout an ever-changing set of different economic and political circumstances.”

ALDI has previously won Roy Morgan’s Customer Satisfaction Awards for “Supermarket of the Year” in 2024, 2023, 2022, 2021, 2020, 2016, 2014 and 2012.