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Products|18 Aug 2021

ALDI cements price promise with permanent reductions to 10% of its core grocery range

ALDI Australia
By ALDI Australia

As COVID-19 continues to change the way Australians shop, ALDI remains committed to delivering quality and low prices.

The COVID-19 pandemic has had devastating effects, leaving many hardworking Australians with financial uncertainty – and at a time when price has never been more critical, ALDI Australia has made permanent reductions to 10% of its everyday grocery range.

New research commissioned by ALDI Australia reveals that since COVID began, 1 in 5 Australians (23.6%) have felt they could not afford their weekly grocery shop, with 43 per cent of Australians experiencing financial pressure.

ALDI remains focused on delivering quality products at the lowest possible prices, as research shows the majority of Australians (79.2%) believe they deserve access to products that are both good quality and affordable. Critically, 42 per cent of Australians now consider price more important to them than before the pandemic.

ALDI has been reducing its already market-leading prices since the pandemic began, and the strategy to bring down the price of Australians’ weekly shop has been built by analysing the most popular products in Australian shopping baskets, and reducing their price. So, every shopper should feel the savings.

Not just for a week, but permanently.

Family staples, from free-range eggs, tasty cheese and yoghurt, to juice, tea, lunchbox snacks, mince and porterhouse steak, have all had permanent price reductions, with reductions ranging up to 30 per cent.

ALDI Australia Managing Director, Oliver Bongardt says Australians can be assured that ALDI’s commitment to providing the lowest prices, every day, will never change.

“We began reducing the prices of our already price-leading products at the start of the pandemic, and these permanent reductions reaffirm our continued commitment that ALDI will never be beaten on the price of your weekly grocery shop,” said Mr Bongardt.

Mr Bongardt continues, “ALDI has, for the last 20 years, delivered on its price promise to offer shoppers high quality products at low prices. We know we save Australian customers more than $2.4 billion every year, when compared to shopping at other supermarkets, and we intend to build on that.”

In the wake of restrictions, multiple lockdowns and increasing pressure on Aussie families, research shows the majority of Australians (72%) have changed the way they shop with “price” (79%) and “quality” (57%) becoming the leading considerations when grocery shopping.

Mr Bongardt adds that ALDI’s latest permanent price reductions offer shoppers the lowest prices on essential goods, without compromising on quality or knocking on the cost of reductions to partners.

“Our research shows nearly all (94.5%) Australians are actively looking to buy from and support local businesses, and we couldn’t be prouder of our partners’ phenomenal product quality. We are committed to our ongoing relationships with hundreds of Australian businesses – some of which have been with us since the beginning of our Australian operations. With COVID-19 impacting supply chains, we know the prices of some products have had to increase across the sector, but our mission here is simple – keep the cost of the weekly shop as low as it can be for our customers. That’s why we’ve focused on reducing the prices of the products that make up a regular weekly shop.”

The COVID-19 pandemic has brought with it unrelenting uncertainty, one thing Australian shoppers can be sure of is that the best quality products at the lowest prices are at ALDI.

A selection of products with permanent price reductions can be seen here.

 

*Everyday grocery range excludes price-variable fresh produce and flowers, ALDImobile, trolley tokens and pet food. Total reductions calculated from permanent price reductions from February 2020- July 2021.

Research conducted in partnership with Pure Profile on 26 June, with a nationally representative 1007 respondents.

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