ALDI reveals 2 in 3 of Australians are missing out on this one simple trick to save $3,000 a year

New research from ALDI reveals that despite Aussies spending 11 million hours a week researching grocery savings, two-thirds of the country (66%)* is missing out on the simplest savings hack of all: switching their weekly shop to ALDI. For the average family, that switch could mean savings of up to $3,000 a year!

Nationwide, that adds up to around 1,255 years spent hunting for savings at the checkout each week. That’s the equivalent timeframe of building the Sagrada Familia more than eight times over.
Jordan Lack, Chief Commercial Officer at ALDI Australia, said many Australians are working harder than they need to when it comes to saving money.

“If you’re spending hours every week trying to shave dollars off your grocery bill, it’s worth asking whether there’s an easier way. For many households, that answer is ALDI.”

“Aussies are incredibly resourceful when it comes to finding ways to save a few dollars, but what this research shows is that many people are putting in a lot of effort for savings they could achieve much faster by changing where they shop. People are planning meals around what’s cheapest, skipping little treats they enjoy, bringing snacks from home and finding all sorts of creative ways to cut back. Meanwhile, ALDI prices mean many households could achieve comparable savings far more easily, with a simple switch to ALDI potentially saving the average family up to $3,000 a year,” said Mr Lack.

The research comes as ALDI confirms it has reduced the price of over 330 products in the last year.

“We think Australians have enough on their plates without turning saving money into a part-time job. At ALDI, the savings are already built into the shelf price, so customers don’t need to spend hours comparing specials, collecting points or chasing deals.”

The Great Grocery Grind

Nowhere is this hustle more real than in the supermarket aisle. The research shows almost 9 in 10 Aussies (87%) are actively searching for ways to cut costs on their weekly grocery bill, with Gen X spending the most time on the grocery grind at nearly 42 minutes. Top hacks include planning meals around cheaper protein options rather than preferred options (28%) and even skipping snacks and treats altogether (28%).

For some, the grind goes even further. The research found nearly 1 in 5 (17%) bring their own snacks to the cinema, while others (9%) are stockpiling restaurant napkins to avoid buying tissues and paper towels, or even hotel soaps and toiletries (8%).

“Australians are clearly determined to make every dollar count, and we completely understand why. Cost of living pressures remain front of mind for many families. That’s exactly why we’re committed to making quality groceries affordable every day and helping customers keep more money in their pockets without all the extra effort. In our stores, customers can be sure they are getting the lowest ALDI prices possible. That’s our mission,” Mr Lack continued.

This dedication to getting value extends beyond the supermarket and into Australian’s homes, playing into some of Australia’s great household debates.

Savers vs. Spenders

ALDI may make saving on groceries easy, but some value-stretching household habits will always be a hot topic of conversation. We asked Aussies who are self-proclaimed “savers” and “spenders” to weigh in on some of the most contested:
• Tomato sauce: In the refrigerator or the pantry? An overwhelming 69% of “savers” say it belongs in the refrigerator.
• Toilet paper: Are you a folder or a cruncher? Aussie “savers” are a tidy bunch, with 67% preferring to fold.

While the jury may be out on those debates, Jordan Lack, Chief Commercial Officer at ALDI Australia, says the verdict on how to save is simple.

“While we appreciate the savviness of Aussie shoppers, we want them to know their weekly grocery haul doesn’t need to be so hard. We invite everyone to stop by their local ALDI to see how easy savings can be. ALDI’s Price Promise means we won’t be beaten on the cost of your weekly shop, saving you time, stress and up to $3,000 a year. It’s been at the heart of who we are since 2001, and we’re committed to delivering both value and quality in every aisle.”

*YouGov research commissioned by ALDI Australia surveying 1,089 Australians 18+, June 2026.

Savings data compiled by ALDI and analysed by Kantar. The price gap between ALDI and competitors has been estimated using ALDI internal price data and ALDI provided price comparisons for major competitors. This has been translated into a price saving for ALDI customers covering 1 July 2024 to 30 June 2025.