Updated range, same unbeatable savings: ALDI’s Price Promise saves Australian shoppers more than $3,000 a year

ALDI reveals its Price Promise remains strong with a 16.8% price gap over competitors, saving Aussie families around $3,000 a year.*

Now, Aussie shoppers can also find new reasons to love their weekly ALDI shop, with the supermarket upgrading its core range with 250 new products – all at the everyday low prices customers expect.

From pantry staples to fresh favourites and exciting new treats, the new products include items such as Sriracha Sauce Hot, Almond Flour, and Spiced Fruit Buns – all designed to fill gaps in customers shopping baskets, making it easier than ever to do more of their entire shop at ALDI while saving money.

This boost in variety comes as new data reaffirms ALDI’s position as Australia’s most affordable supermarket, with a 16.8% price gap compared to competitors. That means the average family can save around $3,000 a year, or close to $60 a week, by switching to ALDI as their supermarket of choice.*

Jordan Lack, Chief Commercial Officer at ALDI Australia, said: “ALDI’s Price Promise is clear, we simply won’t be beaten on the cost of your weekly shop. It’s been at the heart of who we are since 2001, and we’re committed to delivering both value and quality in every aisle. Our upgraded range gives shoppers even more reasons to do their full weekly shop with us – without paying more.”

Driving Quality While Creating Savings

Every detail of ALDI’s business model is centred around saving people money – it’s what makes ALDI Good Different.

It starts with a curated range of quality products and a line-up of exclusive brands. Every single ALDI Exclusive Brand product is developed in-house to the highest standards, rigorously tested in ALDI’s test kitchen, before being offered to customers at the lowest prices possible.

Two in three shoppers say ALDI’s exclusive brand products offer great value, and over half believe they are as good as, if not better than, name brands. ALDI also outperforms every other retailer on delivering the quality customers expect for the price they pay.**

ALDI’s always-on, low-priced model focuses on efficiency and simplicity in everything it does – from the way goods are displayed in stores to the processes at check-out. The cost savings from these efficiencies are passed directly on to customers.

There are dozens of small, incremental efficiencies that, when combined, enable ALDI to deliver families almost $60 a week back into their pockets when they shop at ALDI.

“While others rely on temporary drop and lock discounts on a limited range of products, we consistently review all our prices to make sure our customers are always getting the best value at the checkout. This year, we applied price reductions to more than 300 products. That’s about 18% of our range, and it’s why ALDI customers can have the confidence to shop with us week-in, week-out, knowing that they are always getting high-quality products at exceptional everyday low prices,” Mr Lack continued.

Some of the new items that customers might notice during their next shop include:

• El Tora Crunchy Corn Taco Shells 12 Pack 156g, $3.19
• Asia Green Garden Sriracha Sauce Hot 450ml, $3.79
• Oh So Natural Almond Flour 300g, $6.99
• World Kitchen Garlic Naan Bread 3 Pack 375g, $3.99
• Stonemill Paprika Smoked 40g, $2.59
• Bakers Life Spiced Fruit Buns 6 Pack 450g, $3.79
• Broad Oak Farms RSPCA Approved Chicken Necks 1kg, $5.99

Data references

*Savings data compiled by ALDI and analysed by Kantar. The price gap between ALDI and competitors has been estimated using ALDI internal price data and ALDI provided price comparisons for major competitors. This has been translated into a price saving for ALDI customers cover 1 July 2024 – 30 June 2025.

**From ALDI Brand Insights Customer Value Monthly Report, June 2025.